FOUNDER & CEO Ivonne Martinez

At The 424 Agency, we lead projects from concept to completion while strengthening high-level relationships, brand visibility, media presence, and strategic partnerships.

Our approach is tailored to the core of each project. We bring together specialized expertise and trusted collaborators to develop the right strategy, align the right people, and drive meaningful results.

Meet our team of experts.

BUSINESS LEADERSHIP

Eduardo Pineda is a leadership strategist, consultant specializing in systemic leadership and organizational development. He brings expertise in leadership strategy, team alignment, and executive development to help organizations turn vision into results.

CULINARY & LIFESTYLE

Emanuel is a proud Tijuana native, culinary scene ambassador, and videographer who produces and captures visual stories. As part of the team, he brings local insight and creative vision to showcase the vibrant culinary scene.

Saúl brings expertise in business incubation and entrepreneurship, helping turn ideas into viable business opportunities. He supports strategic development, innovation, and business growth across diverse industries.

BUSINESS INCUBATOR

We partner with emerging marketing talent.

Elianna Pineda brings fresh ideas to marketing, supporting brand positioning, digital content, and audience engagement to help products connect with their target markets. (Junior) 

Elissa Pineda brings a global perspective to brand positioning, strategic communications, and sustainable growth initiatives, with international project experience gained while studying abroad in Europe & Mexico. (Senior)

SUSTAINABLE GROWTH INITIATIVES

COORDINATOR

Marketing Collabs (Remote)

COMMUNICATIONS COORDINATOR

BRAND POSITIONING

MENTAL HEALTH & WELLNESS

Gaby Plascencia is a psychotherapist she brings expertise in emotional intelligence and human development to support initiatives and projects that prioritize people and well-being.

DIGITAL BRANDING

Wladimir brings expertise in digital services and technology-driven solutions to help businesses strengthen their digital presence, optimize processes, and support strategic growth.