How everything started

Ivonne Martinez | Cross-Cultural            PR Strategist 

Ivonne Martinez is cross-cultural public relations strategist especialized in project leadership with more than 20 years of experience leading complex initiatives across entertainment, media, corporate environments, and international business.

Today, Ivonne is a Project Leadership and Strategic Communications professional with more than 20 years of experience transforming ideas into impactful initiatives, building strategic partnerships, and leading complex projects. She is the Founder of The 424 Agency, a strategic consultancy specializing in Project Leadership, Public Relations, brand strategy, and high-impact initiatives.

After building a strong foundation in entertainment, media, and strategic communications, Ivonne transitioned into the corporate world, working multinational technology companies such as Foxconn and Amazon. This experience expanded her expertise in navigating complex environments, coordinating cross-functional teams, and bringing structure and strategic execution to large-scale initiatives.

Ivonne Martínez began her career in the vibrant L.A. entertainment industry, working with a leading record label, prominent media outlets, and television networks. She collaborated on campaigns with artists such as Julieta Venegas, Jackie Velásquez, and Alejandro Fernández, and joined global tours with Luis Miguel.