So, who is Ivonne?

Ivonne Martínez is a Public Relations and Project Management specialist with a strategic focus on negotiation and the development of high-level partnerships that strengthen the position of brands and organizations in competitive markets. Her expertise combines relationship-building at the executive level with comprehensive project management, ensuring efficiency, goal achievement, and measurable value creation. Through tailored PR strategies, Ivonne enhances corporate visibility and reputation, while her project management skills guarantee structured processes and sustainable growth for her clients.

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How all started...

Ivonne Martínez began her career in the vibrant entertainment industry of Los Angeles, working with a leading record label, prominent media outlets, and television networks. She collaborated on campaigns with acclaimed artists such as Julieta Venegas, Jackie Velásquez, Alejandro Fernández, and joined global tours with Luis Miguel, gaining first-hand experience in building impactful media strategies and connecting with audiences on a massive scale.

As her career evolved, Ivonne transitioned into multinational corporations, applying her strategic vision to project management with companies like Foxconn and Amazon, while also contributing her expertise to nonprofit organizations. She also supports local brands in structuring and systematizing their internal communications, helping them align operations with a clear and powerful narrative.

Today, as Chief Content Officer (CCO) of a magazine dedicated to celebrating the achievements of Latinos in the U.S., Ivonne leads content strategy while developing independent projects with content creators—amplifying voices, forging meaningful connections, and transforming ideas into tangible results.